“If your efforts are sometimes greeted with indifference, don’t lose heart. The sun puts on a wonderful show at daybreak, yet most of the people in the audience go on sleeping.” Ada Teixeira
I used to really like this quote. I even put it in my book, Great Quotes from Feisty Women. In the book, I tell a
story about how my mom missed my first jump off the high diving board because someone walked in front of her just as I jumped. I wrote, “What I know now, looking back on this some forty years later, is that my jump was magnificent, even if no one saw it.”
I went on to say, “I try to remember this when I put something out in the world. If I’m excited about something I’ve done, I can’t let the reactions of other people dictate how I feel about it. I have to trust my own heart, be my biggest fan, and know I gave it all I had.”
I don’t believe this any more and neither should you!
I didn’t know much about marketing and sales when I wrote this, and I wasn’t thinking about it in a business context. I was thinking of it in a personal growth context. And it’s probably true in that context.
But in the business world, we have to be incredibly tuned in to the problems, the struggles, and the needs of the people we serve. We have to be problem solvers. We have to know who we can best help, and create products and services that will improve their businesses and their lives. We have to care about the reactions of our tribe, our “peeps” if we want our businesses to thrive.
So putting something out into the world that is not embraced by the people we created it for is a miss. We have to pay attention to that. We need to re-think, re-design, and re-launch. We need to make sure what we’re doing is on target. And we have to get the word out about what we do.
You may be the best in the world at what you do, but if no one knows it, it does you no good, and does the world no good. Get out there and use public speaking to share your message, to let people know what you have to offer, and to have a bigger impact.
Make sure people see what you have to offer, and are not “sleeping through your sunrise!”


















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