I’ve made a lot of changes in my company this year. I started a new company, Big Impact Speaking, and added it to my two already established companies, Feisty Women Rock! and The Diamond Success Group.
Each targets a different audience, and has a different set of products and services. And here’s what I’ve noticed about this year.
I’ve had to learn a ton. As a successful professional speaker for the past 16 years, I know about speaking. As a consultant and executive coach for the last 25 years, I know about coaching and about how to get people to their goals.
Yet, the world of internet marketing and all that goes along with it was new to me. I had a steep learning curve. I knew nothing about sales pages, auto responders, joint ventures, telesummits, list building, and all that goes into what I needed to know to build Big Impact Speaking.
I needed to meet new people, learn new things, attend new events, network differently, and be willing to stretch myself. I could rely on what’s served me well all these years.
You see, it all started with a decision. Once I decided to start this company, I knew that I would do what it took to learn what I needed to learn for it to be successful. I invested in myself. I hired coaches who understood the internet marketing world. I read. I studied. I learned.
In today’s world, it’s “growth or stagnation.” We must be willing to continually evolve, to innovate and reinvent, to move beyond our comfort zones and step into the unknown. That’s the path to success.
So here are some lessons I’ve learned this year.
1. It starts with a decision. Nothing happens until you make a decision. I’d been considering starting Big Impact Speaking for several months. I toyed with the idea. I dreamed about it. Nothing much happened.
But once I made the decision, I went into action. I figured out what I had to do. And I began to do it.
2. You have to be all in. The path before me seemed a bit daunting. But I was all in. I knew I would do whatever it took. I would learn what I needed to learn, and do what I needed to do. I was on a mission—to help entrepreneurs learn to use speaking to get more clients, make more money, and have a bigger impact. And I was super focused on helping as many entrepreneurs as I could.
3. Strategy rocks! There are a lot of moving parts in any business. There are a lot of opportunities and bright shiny objects that could be pursued (and I love me some bright, shiny objects!).
Having a strategy, and taking the action steps to make that strategy a reality keeps me focused.
4. It takes a village. I wrote about this in my newsletter a couple of weeks ago. You can read the post here if you missed it. http://www.feistywomenrock.com/got-a-village.html I’ve finally learned that I can’t do it all. I have a fabulous team and great resources that help me make it all happen.
5. Become more. With every thing I learn, every stretch goal I accomplish, every new thing I create, I evolve. I reach more of my potential. I grow. I’m able to help more people. I “rinse and repeat” and grow some more. It’s exhilarating!
So what about you?
- Are you willing to grow, to evolve, to move out of your comfort zone?
- And what will you do TODAY to begin to make that happen?